GDC: Lunch With Luminaries - ‘Gamer’ Label Is ‘A Limiting Moniker’ (Gamasutra)
webmaster@technorati.com wrote an interesting post today on
Here’s a quick excerpt
The word “gamer” is constantly used as a lifestyle-defining marketing term, with products and services pitched directly to gamers, but that term may well be counter-productive, say IGN president Roy Barat and EA chief creative director Rich Hilleman. “The self-selected ‘gamer’ tag is a limiting moniker,” Hilleman said during the Gamasutra-attended ‘lunch with luminaries’ event during Game …
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March 10 2010 03:34 pm | World of Warcraft
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